I’ve founded a company, spent 14 years at Apple, gone to grad school twice, and visited every continent except Antarctica.

That sentence should probably make me sound more certain than I am. Mainly it makes me suspicious of certainty.

The only person in my household with complete conviction is my three-year-old, whose worldview is currently built around Cars, snacks, and a deep belief that bedtime is negotiable.

The rest of us are improvising and figuring it out.

I don’t want to write a company blog. I want a place to work out what I’m seeing as a founder, builder, ex-Apple leader, AI optimist, AI skeptic, and parent trying to explain to a three-year-old why every object in our house is not technically a race car (he remains unconvinced).

So I’m introducing Loose Pixels.

Loose because these are thoughts in progress. Pixels because I’ve spent most of my adult life around screens, products, interfaces, details, and tiny things that only seem small until they’re wrong.

This is not meant to be polished corporate thought leadership. There is plenty of that. Too much, probably.

This is the other thing.

Writing is how I catch up to what I actually think.

Writing forces the mess into a shape. It shows me where the thought is real, where it’s unclear, and where I’m just repeating something because it sounded good the first time.

One of the things I miss most from Apple is managing a world-class team.

Definitely not the process around management. Not the meetings. Definitely not the calibrations. The good part.

Watching someone get sharper. Helping an engineer see around a corner. Handing someone the right frame at the right moment. That was the part I cared about.

Founding a company has changed almost everything about my day, but that part stayed. I still like sharing what I’ve learned, especially while the lesson is fresh enough to have fingerprints on it. Most of what I write is a note to my earlier self.

Here is what surprised me. Here is what I got wrong. Here is the part that really mattered.

If something I worked out today can save someone a few bruises tomorrow, that feels worth publishing.

AI made writing cheap. That is useful and also a little depressing.

The cost of producing words has fallen through the floor while the cost of having a real thought has not.

Enter the world of slop.

But there is a difference between using AI to sharpen your thinking and using AI to avoid thinking.

And you can feel it: a smooth paragraph that says nothing. A confident sentence with no real value.

Mail in your thoughts and you get the consensus version. Push harder, bring real context, add scars, and the tool actually becomes useful.

That is the line I care about. Effort versus paste.

Every conversation I have seems to circle back to AI now (except with my three-year-old). Race cars remain undefeated.

Loose Pixels is a place for founder notes, AI thoughts, product taste, management lessons, Apple-shaped opinions, and the strange emotional mixture of building while the ground is moving.

Some pieces will be 70% worked out. That is partly the point.

I’d rather publish while the thought is still alive than wait until it has been sanded into something technically correct and utterly dead.

Apple wired one phrase into me deeper than most: real artists ship.

A weekly essay may not count as art. But I do know that waiting for perfect is a reliable way to publish nothing.

So this is the standard:

If you are building a company, leading a team, working with AI, trying to keep your taste intact, or quietly wondering why everything suddenly feels both easier and weirder, Loose Pixels is for you.

One essay a week. No press-release voice. No outsourced conviction. No pretending I have the future figured out.

I write to figure out what I think and share what I find along the way.

Subscribe to Loose Pixels if that sounds useful.

What's the last thing you read that felt like the writer was actually figuring it out in front of you?  

The detailed ones. The ones with examples and edge cases. Wispr Flow lets you speak them instead — clean, structured, ready to paste into any AI tool. Free on Mac, Windows, and iPhone.

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